Social Aware Marketing

Helping Business Owners To Increase Revenue

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COULD YOUR BUSINESS USE MORE CUSTOMERS?

Want To Know If We Can Help You Out
To Increase Your Business and Revenue?


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A Free Assessment Of Your Web Presence

 

More Exposure

Google is by far the most used search engine in the world. Did you know 85% of people perform a search IN GOOGLE to make a purchase decision?

Google gives you more exposure than other traditional media like TV or radio ads. On top of that, it only gives you the kind of exposure your business needs: GETTING YOUR OFFER IN FRONT OF PEOPLE ACTIVELY LOOKING FOR IT!

More Leads

Getting your business site and your brand on top of Google’s search results for the very phrases your prospects are using RIGHT NOW when looking for your services and products guarantee you the best quality leads you can get.

It’s just so easy to convert a prospect to costumer when you can get to talk to him/her at the perfect timing, I mean, AT THE VERY MOMENT they are actively looking for a solution to their problem.

A solution you're ready to provide them through your product or service!

More Sales

More Sales = More Revenue.

And sales are just so simple when you are there at the exact time, that we hardly can call them sales.

We can help you to grow your business faster of what you may think is even possible by matching your offerings with the more hot and responsive web traffic around!



What We Do


We Are SEO Experts

Yes, we know it can be hard to believe it these days everyone claims to be, but WE REALLY ARE.

SEO is not an easy business to be in, and yes, it does take a lot of time and resources but WE KEEP OURSELVES ON TOP OF THE GAME.

We keep our team constantly up to date with the last Google’s algorithm changes; we test new SEO techniques all the time and we ALWAYS PLAY SAFE with our customers’ web properties.

You can rest sure knowing that we’re not going to put your business at risk by sending thousands of crap links to your business website like many so-called “SEO Companies” so often do.

No. Every SEO technique we use in either our own websites or our customers’ is COMPLETELY WHITE HAT, BATTLE-TESTED AND PROVEN TO WORK in the field and BUILT TO LAST.

WE DON’T TAKE CHANCES WITH YOUR BUSINESS’ ASSETS!

We ourselves are business owners so we don’t take your brand nor your reputation slightly.

We Are Conversion Experts

Being able to get targeted SEO traffic to your Company’s web properties is one thing; being able TO CONVERT as much out of it into new customers who buy your products and services is a completely different story.

Fortunately for you we are NOT only SEO Experts, WE ARE ALL-AROUND MARKETING EXPERTS so we can help you to increase your conversion rates all the way through your sales funnel.

Our Direct Marketing Team specializes in High-Response Copywriting and PR Writing and Distribution, Usability-Centered Web Design, Website Optimization For Mobile, TV and Web Commercials, App Development For Custumer Acquisition and Fidelity Programs, Customer Satisfaction, and much more.

So, take a seat and relax: you've got really nothing to worry about!

When you start experimenting the power of being on Google’s first page WE’LL BE RIGHT HERE TO HELP YOU OUT TO CONVERT AS MANY OF YOUR VISITORS TO NEW CUSTOMERS AS POSSIBLE!

We Are Partners

We really don’t feel nor wanna be just a SEO contractor for you.

WE WOULD LOVE YOU THINK OF US AS PARTNERS IN YOUR SUCCESS.

Even when so many marketing companies seem to be inclined to forget it these days, WE DO KNOW THAT WE ONLY CAN BE SUCCESSFUL IF YOU ARE SUCCESSFUL.

After all, why would you be willing to keep paying for our services if we were unable to show you TANGIBLE IMPROVEMENTS IN YOUR BOTTOM LINE AS A DIRECT RESULT OF OUR WORK?

We just happen to love helping businesses to grow and prosper and we sincerely appreciate the opportunity business owners from all over the world just like you give us to do so!

As you know, only companies with a clear mission can deliver the goods. We can articulate our mission in just 3 words:

INCREASING YOUR REVENUE.

And we are DEAD SERIOUS about doing our job..

We Are Focused

We are focused in ONE AND ONLY ONE THING: YOUR BUSINESS SUCCESS.

We are a small and focused team. We do EVERYTHING in-house.

We’re passionate about what we do and because of that we don’t outsource our work to cheap labor overseas like most SEO and online marketing companies do.

We take pride of our work and we know we can only guarantee our high standards of work IF we are there during every step of the process.

No, it’s not the cheapest way to run our business, we know it.

BUT IT IS THE MORE SURE-FIRE WAY TO BRING STELLAR RESULTS TO OUR CUSTOMERS.

We'll perform an in-depth analysis of your current brand’s exposition in Google and Social Networks and we’ll elaborate a custom SEO and Marketing Plan for your business with one specific outcome in mind:

TO DOMINATE YOUR MARKET.

You can count on us for the long run..

We Generate MORE LEADS and MORE REVENUE For Your Business

With Our Search Engine Optimization Services Focused On YOUR ROI

leonardo-schwartz-350

Hi there, Leonardo Schwartz here, CEO and Founder of Social Aware Marketing, a nationally recognized Search Engine Optimization and Marketing firm based in Miami, FL.

Let me cut to the chase: you and me both are business owners so we can relate and talk the same language here. The blood of every business, no matter what it is, are LEADS. And of course, we both know that there is only one way to get more leads to build and further grow your business: MARKETING.

 

In fact, the first thing I usually tell my customers is that they’re wrong about what business they actually are in. Business owners come to us from all over the United States and from the more diverse industries so most of the time they tell me: “No, I do know my business well. I’m in the real estate business” or “I’m a divorce lawyer” or “My business is to help people, I’m a psychologist” or “I’m a plastic surgeon”.

But again: they are dead wrong!

 

WE ALL, business owners, no matter what we do for a living or the kind of service we provide to our customers, ARE IN THE SAME BUSINESS. Would you like to know what business is that?

The marketing business! Or, to say it in another way, THE BUSINESS OF PRODUCING LEADS.

 

But don’t worry, I really don’t expect you to do my job, not at all.

I’m only want to make a point here: whatever industry you are in, YOU NEED TO BE ABLE TO GENERATE LEADS TO GROW YOUR BUSINESS OR YOUR PROFESSIONAL PRACTICE. Period.

 

Of course you already know that, and of course you have a marketing budget at your disposal just for that.

The real question is: Is your marketing budget giving you the maximum Return On Investment possible?

That’s the matter.

 

You know, no all marketing services are created equally. And nowadays is sad to see how many business owners just throw away thousands upon thousands of dollars each and every month in marketing services that used to work wonders 10 years ago, but unfortunately don’t work anymore.

I’m not here to point fingers to any company so you’ll have to do your homework, but let me just tell you the Internet have changed the world as we knew it and many media that used to be huge just a few years ago are now dying a slow but not because of that less inevitable death..

 

Remember newspapers, classified ads, yellow pages, etc? How many people look for services in them anymore?

Not that many, That’s for sure..

These days, if you want more market share for your company there is only one “directory” that’s worth it for you to get your business listed in: Google.com

 

Of course, you’re going to tell me that Google is not a directory at all. It’s some kind of web site where you go everyday to look for all kind of information on any subject you are currently needing information about..

Did you see it? You just agreed with me!

 

And not only you but mostly EVERYONE go to google.com several times a day to look for all kind of information, no matter it’s info they need to do their homework or the kind of information they need to make an “informed decision” on who’s the best painter or landscaper in town, what restaurant has the best customer reviews, what make of car is trending or who’s the less expensive but efficient immigration lawyer in Miami, FL.

Unfortunately, as evident as all of this really is, most business owners don’t really get it.

 

Of course, getting your business “listed” in Google.com in a prominent spot when someone performs a search for the product or service you provide is not as simple as buying an ad in any of the traditional directories business owners are so fond of.

No, it’s not that easy; in fact is fairly complicated. The whole process of getting your business there -and get sure it stays there- is called SEO, that stands for Search Engine Optimization.

 

Now, chances are, you’ve heard of SEO before. And chances are, you have a wrong idea about what Search Engine Optimization actually is.

But it’s not your fault, let me explain..

 

Since 5 years ago or so, out of the thin air, thousands of “marketers” started cold calling business owners all over the States claiming to be SEO Experts, SEO companies and even “SEO Gurus”.

Don’t take me wrong: I have nothing against real SEO experts, and really believe Search Engine Optimization provides the best ROI that any kind of marketing can give a business, not matter it’s a small family-run business or a Fortune-500 mammoth.

The real problem is that 99% of these people claiming SEO expertise had -and have- no idea at all about Search Engine Optimization. Most of them just bought a $47 video-course or ebook teaching them how to make thousand of dollars a month selling this kind of services to business owners and outsourcing the work to some cheap VA’s from the Philippines.

 

All this abuse we business owners have had to bear over the last few years has installed among us some big misconceptions about what Search Engine Optimization is, what benefits it provides, and even what’s a fair price to pay for a good SEO Service.

Even worst: Many business owners who took the leap of faith and contracted some of these “SEO Services” not only got ZERO return on investment for that, but even got their websites penalized by Google in such a way that today they’re nowhere to be found by their customers and prospects.

As a matter of fact, many of our SEO customers came to us at the beginning just because of that: looking for our help to get their sites recovered from Google Penalties caused by substandard SEO services performed to them in the past.

If getting your business listed on Google’s first page can easily DOUBLE or EVEN TRIPLE your business and thus your revenue, getting your site penalized and so taken out of Google’s index for good can and will certainly hurt your business badly. Especially when a good part of your leads and customers would come from Google.

 

Now, in case you never contracted any SEO Services before.. CONGRATULATIONS!

At least you know you’ve not been a victim of some of these “SEO Experts” and your site is ready to get a major boost through our help to get it to the Google’s first page in 180 days or less.

 

Yes, I said 180 days..

 

Let me tell you this: is REAL SEO what we are talking about here.

And real SEO takes time and some serious work (but don’t worry: the work is on us).

 

Remember I mentioned some misconceptions these “bad SEO guys” spread among business owners?

Well, even when they are quite a few, I personally think the more insidious of them are:

 

6 Insidious Lies Bad SEO Guys Pushed You To Believe

 

SEO Lie #1:
You Can Get To The First Page Of Google In 30 Days

 

Some go as far as telling business owners they'll get there in 48hrs!

This is TOTALLY FALSE!

 
A good SEO Service -I mean, one that’s not going to negatively impact your business- REQUIRES TIME.

 
There are a lot of content that needs to be written and distributed through the best suited channels, customers reviews that have to be collected, Press Releases to send out, social signals that need to be intelligently produced in order to feed all of your web properties with them, and a awful bunch more of “exposure work” to carry out.

All of this takes time to do -if you want it to be done the right way anyways- and, even if you were able to do it quicker.. YOU MUST NOT!

 
Google is supposed to think all that’s going on is NATURAL EXPOSURE your business and your brand are getting thanks to how good your products and services actually are. And getting a ton of customer reviews, social signals and backlinks in just a few weeks IS NOT NATURAL AT ALL.

 
So, if you want to take full advantage of every benefit a good and responsibly carried out SEO campaign can offer to your business, BE PATIENT. Rome wasn’t built in a day.

 

 

SEO Lie #2:
You Can Contract A Good SEO Campaign For $500 Or Less

 

Really?

You can’t get 50 clicks out of that money in Google Adwords in most niches!

 
And the main reason why you want to contract a SEO Expert to design and run a Searh Engine Optimization campaign for your business is JUST BECAUSE YOU DON’T HAVE A DESIRE TO PAY GOOGLE FOR ADVERTISING F.O.R.E.V.E.R!

 
What takes us to..

 

 

SEO Lie #3:
You Need To Pay Monthly For Your SEO Campaign.. FOREVER!

 

If so, what’s the point? You could just pay Google forever and forget about SEO altogether if that were the case.

 
Remember I talked to you about ROI (Return On Investment) before?

You know, I myself am a business owner too, and as a business owner, EVERYTHING IS ABOUT THE ROI FOR ME.

 
I’m not and never have been willing to pay for any service where I could not see a return on investment at some point.

And even less would I be willing to keep paying a hefty monthly fee to no end when there is no tangible benefit from doing so!

So, in good conscience, I could not ask you to do otherwise.

 
As I told you before, ROI is everything when it comes to business. And as SEO services, because of the nature of the beast, take time to show their full benefit, and on top of that the cost involved to carry out a full SEO campaign actually is considerable, I like to create a detailed plan for each of my customers and tell them WHAT EXACT BENEFITS we’re going to achieve from it and EXACTLY HOW MUCH TIME it’s going to take us to get there.

Not too many SEO Companies do that, but that’s the way I see it.

 

 

SEO Lie #4:
First Spot On Google.com GUARANTEED!

 

Promising such a thing is plainly ridiculous.

 
There is no way on Earth someone can guarantee something like that.. AT LEAST THAT PERSON IS GOOGLE ITSELF!

 
Of course, many of these SEOs speculate with the fact that they always can meet this kind of stupid guarantee just by getting your site on the first spot of Google.com for any obscure search term nobody is going to search for EVER.

There literally exist THOUSANDS of these useless search terms with zero competition any half-backed SEO professional could get a first spot for in a matter of days or even just hours in some cases.

 
There is no point to go after this sort of terms anyways since that’s not going to produce a single lead for your business. This is just a trick some SEO Companies use to fool their own customers making them to believe they’ve actually fulfilled a ridiculous promise, a promise THEY SHOULD NEVER HAVE MADE to their clients to start with.

 
That being said, WE DO GUARANTEE GOOGLE’S FIRST PAGE TO OUR CLIENTS (please notice I’m not talking about first spot here BUT FIRST PAGE).

It’s just that we’re talking here about Google’s first page FOR SEARCH TERMS THAT REALLY MATTER TO YOUR BUSINESS.

 

A Side Note (but an important one):

I can make a point on the fact that mostly every time we have finished a SEO campaign for one of our clients we have found that not one BUT SEVERAL GOOGLE’S FIRST SPOTS had been taken by either our client’s web site or social profiles or by other web properties we built for him/her during the campaign.

This is only a by-product and kind of a side-effect of the particular way we design an run our SEO campaigns, and that’s the main reason why our clients normally report great improvements not only on the SEO/Traffic side of things but in brand awareness too.

But even when I’ve seen this kind of results time and time again to a point where it’s pretty much become the expected outcome for us - that’s why I like to call our services ”Long-Term SEO” or "Real SEO"- it’s not really something we would be comfortable promising in our proposal letter.

Why?

Simply because I am a real believer in overdelivering instead of trying to fool my own clients by promising to them something that is, for the most part, beyond our control (once again, we're not Google).

 

 

SEO Lie #5:
Your Website On Google's First Page (or Spot)
IS ALL THAT MATTERS

 

NO WHATSOEVER!

 
I, as a business owner myself, don’t give a damn thing about my business website being on Google’s first page or even on the very first spot!

 
As I told you before, in business is all about ROI, and there is NO ROI when you invest money to get your website to the top of Google’s search results UNLESS THAT THAT LISTING IS GOING TO PROVIDE YOUR BUSINESS WITH NEW LEADS WHO ARE WILLING TO BUY YOUR PRODUCTS OR SERVICES.

 
It would be a little complicated to detail here all elements we need to consider in order to design a truly ROI-focused SEO campaign.

We need to be able to cherry pick the right search terms first.

 
More often than not, the search terms that bring the most traffic volume to your site are not the same ones that convert the best for your offers. It can sound counterintuitive and it really is, but it’s totally true and missing out on this vital point can seriously hurt your bottom line!

There are a lot of branding and even pre-sell elements we need to get sure of adding in at the exact points of the sales process they need to be in order to help your business improve conversions.

We may even suggest you make some specific changes to certain pages on your business website to increase its overall conversion ratio.

 
As you can see, this is not just SEO, this is A COMPREHENSIVE MARKETING SERVICE.

It’s just impossible and, on top of that, it makes absolutely no sense at all to try to isolate one marketing piece from all the others; ALL PIECES NEED TO BE WORKING TOGETHER AND HELPING EACH ANOTHER IN ORDER FOR THE WHOLE MARKETING MACHINERY TO BE ABLE TO PRODUCE THE BEST POSSIBLE RESULTS FOR YOUR BUSINESS.

You should be looking to us as actual business partners instead of simple service providers. The goal of this partnership is really straight-forward: TO INCREASE YOUR BUSINESS AND THUS YOUR REVENUE.

 
And by the way, getting your website to the top of Google for a search term is relatively easy.

What we’re going to do for your business is a whole lot more valuable: we’re going to help you to identify what the more profitable search terms for your business actually are and based on that knowledge we’ll design A STRATEGIC SEO PLAN to dominate them ONE-BY-ONE.

 
In fact, we can even help you TO TAKE OVER THE WHOLE GOOGLE’S FIRST PAGE for your more profitable search terms if that’s your goal.

 
(Yes, you read it right: we can get your business/your brand to appear in not one BUT ALL 10 GOOGLE’S FIRST PAGE SPOTS for your search terms of choice.

I hasten to say that this is not a cheap service by any means but we can definitively do it and the results WILL BE MASSIVE for your business in case you decide to go this route.

To know more about this special service, please contact me directly to my personal email: leonardo AT socialawaremarketing DOT com).

  
Of course, we need to know more about your business to be able to provide a really useful SEO and marketing service which is suited to your business.

 
WE NEED TO BE SURE WE CAN ACTUALLY HELP YOU TO ACHIEVE YOUR BUSINESS GOALS.

 
That’s the reason why we don’t take on new clients unrestrictedly. We carefully consider each new customer that comes to us in a case-per-case basis and provide -in case you get accepted- A CUSTOM SEO PLAN and quotation specifically crafted for your business.

 
What leads us to the last BIG misconception about SEO..

 

 

SEO Lie #6:
One-Size-Fit-All SEO Services Is All Your Business Needs

 

If you made it this far, I think I hardly have to explain this one to you..

 
As we just agreed, EVERY BUSINESS IS A WORLD.

 
There is no possible way we could help each and every business that exists just by following any kind of carbon-copy cookie-cutter plan; using the exact same strategies and investing the exact same budget.

Not in a million years!

 
Every market is different, every industry is different and, you know.. EVERY BUSINESS is different.

 
To be totally sincere, THE TRUTH IS THAT WE ARE NOT ABLE TO HELP EVERY BUSINESS ANYWAYS. That’s the reason why every business owner interested in contracting our SEO and marketing services is required to complete our Consideration Form first.

We need to get to know some really specific details about your business before being capable of formulating A TRULY SOUND AND STRATEGIC SEO PLAN. This is the same SEO plan we’ll be using all the way through to help your business to grow as strong and as fast as humanly possible.

  
As you can see, all of these self-proclaimed SEO Experts have not only done a big disservice to the SEO industry in general and to the real SEO professionals out there in particular; THEY HAVE MADE A HUGE DISSERVICE TO THEIR OWN CUSTOMERS -business owners and entrepreneurs just like you and me- WHO TRUSTED THEM WITH THEIR MORE VALUABLE ASSET: THEIR OWN BUSINESSES.

 
Fortunately enough, we business owners and entrepreneurs pertain to a really rare and resilient breed.

And even when not all of us have been following closely the development of the Internet as a medium -Hey! some of us have a business to run!- we have plenty of common sense -mostly earned the hard way as a result of our business endeavors- to understand that the Internet is not only the future but it’s the here and the now when it comes to get as much exposure for our brand as possible.

 
As we agreed before, there is just nothing out there like having your brand on top of the search results AT THE VERY MOMENT someone is performing a search in Google.com because HE OR SHE IS READY TO PURCHASE a product or hire a service provider who’s offering JUST WHAT YOUR BUSINESS HAS TO OFFER.

There is JUST NOTHING more powerful than that!

 

Ok. Let’s Talk About Business..

 
Hopefully this little conversation we’ve just had helped you to see in a much clear light the real power behind running a professionally designed SEO campaign and how much a SEO expert -A REAL SEO EXPERT- can do for your bottom line.

Of course, there is a bunch of technical details about SEO I’m not going to bore you with. When a costumer contracts our professional SEO services we take care of every little detail for him.

That’s what we do best and you don’t have nor want to waste your valuable time on this kind of things. After all, you have a business to run by yourself!

 
No. As a business owner your only concerns should be:

 
"Is this marketing campaign going to provide me with a good ROI? Is it a good use of my advertising dollars?"

"Will it translate into tangible and measurable results for my business?"

"Is it really going to bring more new customers to my business? Is it actually going to POSITIVELY IMPACT MY BOTTOM LINE?"

 
Our work -MY WORK- as the CEO of SocialAware Marketing, is to ensure you’ll get tangible results from your marketing budget.

I WANT and NEED to be totally sure that we’ll be able to help you out to grow your customer base and bring you the results you were looking for when you took the leap of faith and contract us as your go-to SEO Company.

 
It’s because of that that at SocialAware Marketing we don’t just take on every new customer who come to us. WE NEED TO KNOW WE CAN ACTUALLY HELP.

 
And in order to know it, I’ve personally prepared a “SEO & Marketing Services Consideration Form” you need to complete as your first step with us.

 
For one thing, not all businesses qualify to work with us (but don’t worry: if you run an established and respected business and are in a reputable industry, you’ll probably qualify).

On the other hand, we need to know some specific data about your business and your current marketing campaigns so we can do our preliminary research in order to properly determine the kind of SEO and marketing services your business needs and the investment required to carry them out.

 
Finally, there are a few ethic considerations to take into account too.

First off, we don’t take customers whose businesses operate in the adult or gambling industry.

 
On another note, we can only provide our services to ONE business inside the same business line and geo area.

As an example, if we already have a client for “Bankruptcy Lawyer In Fort Lauderdale”, we can’t in good conscience to take another bankruptcy lawyer in the exact same city because if we did we would in fact competing against ourselves and letting both of our clients down in the process.

Hopefully this rules makes sense to you.

  

The Next Step: Complete Our SEO Services Consideration Form

Notes:

(1) You probably noticed that many of the examples we used throughout this letter include allusions to terms like Miami SEO Services, SEO Expert in Miami, Miami SEO Agency and other variants, along with mentions of several cities or counties in the Miami, FL area.

This must not lead you to believe we only serve businesses physically present in the Miami or Florida's geographic area.

Reality is that all marketing services we provide are performed and delivered through the Internet and thus we do serve customers from all over the United States and the world.

However, we selected Miami for our headquarters due to the fact that being this a truly cosmopolitan city it feels just natural for us to serve customers in English and Spanish from here.

That being said, you need to be aware that SocialAware Marketing is a reputable marketing firm that provides a wide range of marketing services -including its professional search engine optimization service- nationwide, and we even are honored to serve clients from many other countries like Spain, United Kingdom, Switzerland, France and Australia just to name a few.


(2) Completing the SEO Services Consideration Form is a requirement.

Sincerely, we can’t take on any new customer nor give any kind of quotation before having before our eyes all data we ask you for on it.

Even in case you contacted us by phone or any other means, you’ll be sent right away to complete this form before we can consider providing our services to your company.