If you’re looking to build a real long-term business around one of the oldest and most proven business models around which is the one that involves selling physical products –yes, those ones that used to be the only “products” before the Internet- to real avid customers, then Amazon FBA is your best bet to get started. Especially if you don’t have a ton of money to throw away just to see what sticks..
I discussed some of the main reasons why I believe Amazon FBA is the way to go for most entrepreneurs in this article.
But let’s focus our attention now in a quite different matter..
Why most Amazon Sellers fail?
Yes, I know. I just told you Amazon FBA is the way to go. And I told you the business model it’s based upon is proven to death.
But I never told you it’s fool-proof (fools are really ingenious people!).
The thing is, the business model IS proven and it’s been used to build fortunes for..
I was about to say “decades” just because I hate exaggerating but the truth is that this concept is not new. It’s been used in a way or another for thousands of years!
Sourcing and distributing physical products to the masses is in fact one of the oldest entrepreneurship models in Earth!
The problem is not with the business model itself or the sound business concepts this is built upon. The real problem came with the whole “Internet business mindset” for a lack of a better term.
For some reason, people tend to lose all their seriousness and good judgement the very moment they “touch” the intangible Internet.
All of the sudden they’re convinced there’s no need for work anymore to make money. All you need to do is to “sit back in your favorite couch as you see how your bank account is been filled up on autopilot thanks to the magic powers of the Internet!”.
I apologize for the irony but as sad as it sounds, this pretty much resembles the way many so-called “entrepreneurs” think these days.
With such a mindset, it’s hard not to fail..
Then, when Amazon decided to revolutionize the physical product distribution business by launching its Fulfilment By Amazon (FBA) program, who do you think that took in their shoulders the responsibility of teaching how to take advantage of this opportunity to entrepreneurs..?
You guessed: internet marketers!
One friend of mine, a successful importer and entrepreneur with decades of experience in the field, always says: “I love internet marketing, but I hate internet marketers”. Being a marketer myself this is a truth hard to swallow but couldn’t agree more with him.
The thing is, all of those internet marketing “gurus” as they like to be called have poisoned the mind of thousands of people to the point that now it seems like everyone is conditioned to look for the loophole, the last black hat technique, the work around but never the “work on”!
Unfortunately for them –but very profitable for the gurus they so tirelessly buy courses from- real work is the only secret to success. The secret that eludes them so much..
So, when these people was taught the old importing and selling business model in a flashy, new internet-marketing style, a time-tested, proven business model suddenly turned itself into a flawed business model bound to fail.
They took away the entrepreneurship, the willingness to work hard and the business good sense out of it, all at once. They made it to be just the new “internet business scheme” flavor of the day.
They told their pupils: “all you have to do is copy what’s working, get it listed on amazon.com, and let Amazon do all the work for you”.
And yes: “Look for a good couch where you can sit back as..”
Is not that surprising that so many wanna-be entrepreneurs have been sitting back for so long with no results to show for it. And their bank accounts are not as full of cold-hard cash as promised but instead they look emptier than ever.
Reality is, for those brave enough out there who still want to hear it, that you can ruin the best business model in the world if you’re not willing to put in some work to make it happen. Money doesn’t grow on trees and it looks like neither does common sense.
But you actually can make A TON OF MONEY with the tools than Amazon FBA provides you with. Truth be told, you can become a freaking millionaire with this business model if you really have the drive to. Many have done it before and you absolutely can.
But you have to be willing to put in the work!
And you need to understand just 3 simple business concepts. These are:
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You do need to provide value to your customers. The better you get at it, the easier and quicker you’ll reach your financial goals.
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You can’t just put a product in Amazon’s warehouses –or anywhere else in Earthfor that matter- and just hope a thousand guys come out of nowhere and buy it just to give you a good living. Come on! That’s not going to happen!
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You ABSOLUTELY MUST TAKE RESPOSIBILITY on your business and start marketing your product!
I know: it shouldn’t be needed for me to tell you this obvious fact, but we’re living bizarre times where the most obvious things are too often the ones people overlook the most..
Pretty much any product can be successful with the right marketing strategy. But I don’t know of any product that has become successful –and kept being successful- without marketing and promotion.
Now you are in possession of the only secrets you’ll need to become wildly successful with Amazon FBA and, in fact, with whatever business venture you decide to get involved with.
All of them can be summed up in one simple and straight-forward concept:
YOU MUST TAKE FULL RESPONSIBIITY OF YOUR RESULTS!
That’s it.
Nobody is going to give you anything away. You need to earn it.
The sooner you get this simple concept, the sooner you’ll become really successful at whatever path you choose in life.
Remember: the real secret of success IS WITHIN you.
RIGHT MINDSET and FOCUSED HARD WORK is all it takes..
Best Regards,
Leonardo Schwartz
CEO
L&G Publishing Co
47-47 36 Street
Suite 12371
Long Island City
www.LeonardoSchwartz.com
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