Many people come to me and ask why I still focus so much of my time providing business owners and entrepreneurs with high-end Search Engine Optimization services even when I can drive much higher fees as an all-around Import and Amazon FBA business coach.
Well, to be sincere, there is something I truly love about SEO –especially about the right kind of SEO services like the one I provide- and it has nothing to do with Google or search engines algorithms whatsoever.
What I like the most about SEO is that that’s the only business promotion strategy I’ve seen time and time again it’s capable of DOUBLING a business in a matter of months. And this can be done, whatever the market you’re in and whatever the size of your business currently is.
Search Engine Marketing is such an misunderstood beast.. Mostly nobody really understand how much it can do to get your business off the ground, nor how quickly these results can come.
There is just so much web traffic out there and if you can focus even a tiny fraction of it and funnel it straight to your business you can get breathtaking results. And this is true whatever business you own, on or offline.
Offline business owners are just getting aware of the power of the Internet to drive massive amounts of leads and sales to their businesses. Unfortunately most of them are still too focused in traditional media for their marketing needs and as these media are increasingly ineffective these days, business owners all over the country are throwing away thousands upon thousands of dollars with dismal to no results to show for it.
That’s sad, but it’s true.
Truth be said, I’ve never seen people opening a laptop and going to yp.com to look for a business in their area. They use Google for that all the time though.
The world have changed a lot in the last decade, we all know that, but sometimes we can’t adapt quick enough. Business owners are going to find it out, the sooner the best..
As you probably guessed if you have had a chance to go over my linkedin profile or found some of the several business coaching and development programs of mine on the Internet, I love building businesses. I’m an entrepreneur at heart and that’s why I love so much working with entrepreneurs from all over the world.
But the one thing I love the most is being able to produce results for my clients, what in my line of business usually means being able to help them out to grow their businesses.
Now, whatever your business –even if your only business is to spread your message for no profits at all- YOU NEED LEADS. The more leads you get in your front door, the more people will take action on your products, your services or your advice.
And there is only one Way to get more leads in your front door: GETTING MORE EXPOSURE.
When I discuss with my clients the possibility and benefits of laying out a custom SEO campaign for their businesses I hardly articulate the word “SEO” at all.
Most of them have no idea what SEO stands for. And the truth is, they don’t need to!
More often than not I use the word “EXPOSITION”.
That’s what they really need. And that’s what I provide to them. The technicalities are no relevant.
They have a business to run, and so do I. No need to bother them with “my job”.
But since you insisted to know, that’s the answer: I LOVE being an SEO Expert because I can provide EXPOSITION for my clients in such a powerful way that I’ve been able to double many businesses’ revenue in less than a year thanks to a sound SEO plan.
That’s why I’m using SEO and recommending it to all of my business coaching and consulting clients.
That includes, of course, my Amazon FBA’s coaching clients. You can absolutely make a ton of money when you build a brand and launch it off Amazon FBA, but as you probably know you need to do a quite good research to pick up a good product as most products will end being a flop.
But that’s only true if you decide to be lazy and let amazon do all the work for you. If you’re willing to take responsibility and market your product –what involves investing back into marketing of course- you can make most products successful.
And if you have the expertise to thrown in SEO to the mix, the sky is the limit. I don’t have to tell you how much and how quick your business can grow if you get to dominate the search engines for some key keywords (side note: most of the time a key keyword is not the obvious one or the one everyone else seems to be competing for..)
That’s why SEO is such a vital part of success as an Amazon FBA seller, just like it is for any other type of business.
So, if you own a business –or want to start one soon- make yourself a huge favor and start considering Search Engine Optimization as a vital part of your business plan.
Of course, when I talk about SEO I talk about REAL SEO.
I know, I know. SEO is supposed to be one. And it truly is.
Unfortunately so many so called “SEO experts” and “SEO companies” flooded the market in the last few years and started selling miracle solution, black-hat dreams and loopholes 24hs services that many business owners are not really confused about what a real SEO service looks like, how much it’s supposed to cost, what kind of results and timeframe you’ll be looking to, etc.
If that’s your case, I strongly recommend you read my article “6 Insidious Lies Bad SEO Guys Pushed You To Believe” that’s featured on the homepage of SocialAwareMarketing.com. I wrote this piece to bring some clarity over SEO’s most misunderstood points, misunderstanding that as I teach you in the article has been purposely created for people who were more interested to earn a quick buck that they were in really helping business owners to get more exposure to their business the right –and the safe- way.
If you have any question after reading that article –or this one- just drop me a quick line. I’ll be really glad to know about you and what your thoughts on this matter are.
Best Regards,
Leonardo Schwartz
CEO
L&G Publishing Co
47-47 36 Street
Suite 12371
Long Island City
www.LeonardoSchwartz.com
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